
Striking Belly Band Magazine Mailing
17th February 2021
The use of photo-positioned 'belly band' advertising gives a magazine real standout appeal.
Belly Band Magazine Mailing Gets Advertisers Noticed.
Getting noticed through advertising is is a challenge in any high quality publication. Especially one which is distributed worldwide to 32,000 professionals who source, make and sell the latest cosmetics, fragrance and personal care products. So when Cosmetics Business decided to run a campaign promoting subscription upgrades it chose this striking design on a belly band around the publication.
Cosmetics Business Appeals to Professionals Worldwide
Cosmetics Business provides the latest news, research, innovation, reports and analysis to business professionals working in the global cosmetics and personal care industries. As any publisher knows, a belly band around your magazine is an effective way to get an advertiser’s message in front of readers. It's the first thing consumers see when they pick up your magazine and it engages the recipient as they must remove the band to open it.
Cosmetic Business Promoting Digital Upgrade
As with all forward thinking publications, Cosmetic Business offers a combination of both a physical magazine, and digital content to ensure it's subscribers get what they are looking for. Like any advertiser they want the best exposure and the contrasting image on the belly band provides the striking, attention grabbing image that can't be ignored,