Paper wrap mailing provides a unique marketing space
29th July 2024
Paper wrap is more than just an eco-friendly alternative; it's a powerful marketing tool waiting to be explored.
Sustainability and profitability can go hand-in-hand.
While paper wrap offers undeniable environmental benefits, its advertising potential shouldn't be overlooked. By leveraging its advertising potential, publishers can unlock new revenue streams, strengthen brand engagement, and create a win-win scenario for both the environment and their bottom line. It's a cost-effective way for advertisers to reach their target audience and maximise brand impact, whilst the publishers can ultimately generate additional revenue streams.
Helping publishers unlock revenue streams
Spatial Global first invested in their state of the art paper wrap mailing machine back in 2019. Since then the paper wrap mailings have steadily increased with publishers initially making the switch for sustainability reasons but soon experiencing the additional revenue opportunities.
Targeted Advertising: Paper wrap transforms your mailing into a customisable canvas for targeted advertising. It can promote editorials and advertisers, showcase special offers, it even facilitates collaboration with other brands for mutually beneficial cross-promotions – all directly on the magazine's packaging.
Enhanced Brand Storytelling: Paper wrap can go beyond basic logos and use the wrap to tell your brand story. Share captivating visuals, highlight key values, or even personalise messages for different subscriber segments. This immersive experience strengthens brand connection and loyalty.
Subscription Upsells and Renewals: Encourage subscribers to stay engaged by promoting exclusive content or limited-edition offers directly on the paper wrap. This strategic placement can significantly boost subscription renewals and upsells.
Embrace the future of magazine mailing
As consumers increasingly reject plastic polywrap, the shift towards sustainable paper wrap solutions is creating a unique marketing space. The landscape of magazine mailing is evolving, and with it comes a golden opportunity for publishers to boost revenue and brand engagement through the power of printed paper wrap.